Folks in the ecommerce business will tell you that sending email is like printing money. Using an email marketing platform like ExactTarget affords a company a lot of flexibility with respect to integration. As well, a templated enterprise blogging platform like Compendium is essential.
Utilizing some very cool jQuery tools, we were able to add a simple opt-in field on the Compendium Comments form. If you fill out your name and email address, then click the checkbox, a job is sent to an external script that opts the person into an email list and sends them a welcome email... automated communications!
What a fantastic way of encouraging additional engagement with a visitor with permission-based marketing. DK New Media provides integration services online for several platforms and technologies. Please don't hesitate to give us a call so we can streamline your next efforts.
Carhartt is really at the forefront of leveraging technology. They recognize that many people are visiting their blogs via search that have never purchase from the company - this is an ideal inbound marketing strategy!
Utilizing some very cool jQuery tools, we were able to add a simple opt-in field on the Compendium Comments form. If you fill out your name and email address, then click the checkbox, a job is sent to an external script that opts the person into an email list and sends them a welcome email... automated communications!
What a fantastic way of encouraging additional engagement with a visitor with permission-based marketing. DK New Media provides integration services online for several platforms and technologies. Please don't hesitate to give us a call so we can streamline your next efforts.
Carhartt is really at the forefront of leveraging technology. They recognize that many people are visiting their blogs via search that have never purchase from the company - this is an ideal inbound marketing strategy!
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