Social Media Optimization

 Paper-Lite needed a facelift!  Their old website was a static, table-driven site that was doing nothing for their business or customers.

They had a great brand, logo and color combination - but the site was dark, unfriendly, and couldn't be easily edited.  Paper-Lite is a company that's bringing other companies, like law firms, financial companies and healthcare companies into the 21st century - reducing paper and filing costs and implementing paper-lite solutions that meet all regulatory requirements.

DK New Media isn't simply a social media company, we also have talented designers and developers that can deliver a web site that will provide a great return on investment for your company.

Paper-Lite had some objectives:

a. They wanted their website to gain some search engine placement.  The table-driven, poor construction of the original site did not welcome search engines at all... along with poor page construction, it lacked sitemaps, pings, permalinks, or the content to let search engines understand what was important and not important.

b. They wanted their staff to be able to update the site easily.  Learning HTML isn't necessary nowadays with the fantastic selection of content management systems available on the market.  DK New Media converted their graphics, updated the look and feel, and built a custom CMS theme that better represented their brand and now allows Paper-Lite to update their site simply by logging in!

c. They wanted their site to drive sales.  The old site had direct links to tons of resources.  Paper-Lite didn't know who was downloading what... allowing prospects to simply drive through, get what they wanted, and drive off.  Now an integrated contact form system requests registration information and notifies the sales staff each time a download occurs.

d. They wanted a customer resource center for their clients to download and obtain protected content and information.  Now they can register users for the site and an entire menu system appears when a customer is logged in.

Web design is important, but ensuring a return on investment for your site is far more important.  There's no excuse for any small, medium, or large business to be running a static site anymore that requires development resources to execute.  Inbound marketing should be the primary goal of your website, not beautiful design.  

Start with the goal and work back.  If your internet marketing consultants aren't incorporating a great content management system, search engine optimization, Social Media, Blogging, Analytics, Customer Resource strategies, etc. into your online marketing strategy, find a new Internet Marketing Agency!