Social Media Optimization

Great advice from Intel's Social Media Guidelines:

If you're about to publish something that makes you even the slightest bit uncomfortable, don't shrug it off and hit 'send.' Take a minute to review these guidelines and try to figure out what's bothering you, then fix it. If you're still unsure, you might want to discuss it with your manager or legal representative. Ultimately, what you publish is yours—as is the responsibility. So be sure.

Many companies try to thwart any participation in social media fearing that they'll lose control of their brand. Employees are threatened rather than encouraged to participate. Reading through Intel's guidelines is refreshing. They encourage their employees to participate but also hold them responsible if things go wrong. It appears that Intel is now following their transparency guidelines by using real employees instead of actors!

On the other hand... after watching the real Intel employee's try to sing, the actors may have been a good move. (kidding)

Nevertheless, Intel's social media guidelines are a great example of how you may wish to craft your company's guidelines for your social media strategy.