Social Media Optimization

We got a bit of flack when we launched DK New Media as an Internet Marketing Agency, encompassing web design, social media, ecommerce, search engine optimization, online marketing and email marketing.  Most agencies are advised to specialize in one field.  We purposefully don't... and so far it's working well for us.

Baggott Lane has been one of our clients that we've done some comprehensive work for.  They combine search engine optimization and marketing with blogging and ecommerce to drive sales to websites such as Global Toaster.

The company purchased a design through an online crowdsourcing site that provided us a raw Photoshop file.  The file looked great but was a mess to slice and dice for CSS.  We sent the file out to one of our Photoshop gurus, who had it layered and beautiful within an hour or so.

That allowed us to apply the design to two different theming interfaces - the first a Compendium theme utilizing the Yahoo User Interface template and the second was an ecommerce application.

Also integrated in the site is an automated Mailchimp RSS campaign so folks can sign up on the site and receive the blog posts via email.  We also integrated analytics throughout to accurately measure the results of all.  The net result is a beautiful interface that's tightly integrated to drive sales.