Social Media Optimization

When companies improve search engine optimization on their websites and blogs, they see significant growth in getting leads through the web. This is called inbound marketing. Indianapolis has a fantastic company with a lot of expertise in this area, Right On Interactive.

Right On Interactive is a marketing automation software company. They built 5Buckets, an on‐demand software service that engages prospective and existing customers throughout the customer lifecycle – from initial contact to brand loyalty. Using these tools, marketers are able to increase their return on marketing investment and maximize customer lifetime value. The good folks over at ROI recently released a new Action Guide for Lead Management Success.  It's a comprehensive guide to building a successful inbound marketing strategy.  The steps they go through are:

1. Clean and Append Audience Data
2. Establish a Lead Scoring Methodology
3. Map Audience Segments to Relevant Messaging
4. Nurture Buyer Relationships
5. Follow‐up Immediately
6. Reclaim Abandoned Sales Leads
7. Measure the Right Things
8. Automate the Lead Management Process

When you're looking for automated communications and integrated services online, firms like DK New Media combined with solutions like Compendium Blogware, well-performing calls-to-action, high-performing landing pages and a great lead management strategy like 5 Buckets can automate and streamline your inbound marketing process.