Scott Whitlock has been a friend and mentor for quite a few years. His company, Flexware Innovations, is an Indianapolis Microsoft Certified Gold Partner and is a very successful Manufacturing Intelligence Solutions provider. When Scott contacted me to assist on his new site design, I jumped on the opportunity.
The last site was a Joomla-based site that had run it's course. It was complex, not too search engine friendly, and was partnered with a WordPress blog that wasn't updated very often.
The goal we set out to help Scott with was to ensure the new site was aesthetically beautiful, simple to navigate, reduced the content and increased the opportunity for conversions.
Scott worked with an Indianapolis brand and graphic design firm, FuelVM, who have built out a number of brands and different themes for content management systems, but never for WordPress.
We utilized a developer version of WooThemes so that we could use the existing framework and jQuery slide integration; however, the theme was probably rewritten about 75% to accommodate all the required features and navigation.
We migrated content from Joomla and brought in Indianapolis content developer Andrea Emerson to work with Scott to both simplify the content and make it much more compelling. Andrea and Andrew (FuelVM) were fantastic to work with. We migrated the site and went live tonight.
Aside from the data and media, the migration ensured all previous content that was indexed by search engines would still point to relevant pages. All total, we redirected almost 200 links! The new format will basically utilize the blog as a press release and company news information.
As you might recognize, the manufacturing industry isn't quite Web 2.0 ready yet... although Scott has always been way ahead of the industry. He was blogging years ago and even has a Twitter account. This site is a beautiful start.
We're going to continue to enhance the site to optimize inbound marketing leads and gain search engine dominance. Flexware Innovation is a great site to have in DK New Media's portfolio and a fantastic company to work with.
The last site was a Joomla-based site that had run it's course. It was complex, not too search engine friendly, and was partnered with a WordPress blog that wasn't updated very often.The goal we set out to help Scott with was to ensure the new site was aesthetically beautiful, simple to navigate, reduced the content and increased the opportunity for conversions.
Scott worked with an Indianapolis brand and graphic design firm, FuelVM, who have built out a number of brands and different themes for content management systems, but never for WordPress.
We utilized a developer version of WooThemes so that we could use the existing framework and jQuery slide integration; however, the theme was probably rewritten about 75% to accommodate all the required features and navigation.
We migrated content from Joomla and brought in Indianapolis content developer Andrea Emerson to work with Scott to both simplify the content and make it much more compelling. Andrea and Andrew (FuelVM) were fantastic to work with. We migrated the site and went live tonight.
Aside from the data and media, the migration ensured all previous content that was indexed by search engines would still point to relevant pages. All total, we redirected almost 200 links! The new format will basically utilize the blog as a press release and company news information.
As you might recognize, the manufacturing industry isn't quite Web 2.0 ready yet... although Scott has always been way ahead of the industry. He was blogging years ago and even has a Twitter account. This site is a beautiful start.
We're going to continue to enhance the site to optimize inbound marketing leads and gain search engine dominance. Flexware Innovation is a great site to have in DK New Media's portfolio and a fantastic company to work with.
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