A few weeks ago, DK New Media started working with Paula Henry from Red Door Real Estate as her SEO optimization firm. Paula has several websites that focus on the Indianapolis Real Estate Market and she does a fantastic job of leveraging online marketing to grow her Indianapolis real estate business.
One initial issue we noticed with the site was that it had a great 3-column layout, but the HTML was written in order of the column divs... 1, 2, 3. That means that the left column may have been treated more important than the center column (2) which is the most important content!
That's a no-no.
Thanks to cascading style sheets, I was able to tweak it so the HTML loads 2, 1, 3 but the page looks exactly the same! This is platform leveraging! This modification should help place relevant content in a more dominant positioning on every page. We worked throughout all of her page themes on a number of other issues as well.
If you're a do-it-yourself outfit, you can find tips like this in my Blogging for SEO e-Book: 25 Steps to Success - Search Engine Optimization and Blogging.
Red Door Real Estate signed on with an annual agreement for advanced search engine optimization with DK New Media. That's where we review the page placement on her blogs each month and modify the content to increase ranking and overall traffic. This allows Paula to continue to write compelling, relevant content... but we can modify page titles and meta descriptions to optimize older content that has moderate placement.
Welcome Aboard Paula! We'll work hard to exceed your expectations!
One initial issue we noticed with the site was that it had a great 3-column layout, but the HTML was written in order of the column divs... 1, 2, 3. That means that the left column may have been treated more important than the center column (2) which is the most important content!
That's a no-no.
Thanks to cascading style sheets, I was able to tweak it so the HTML loads 2, 1, 3 but the page looks exactly the same! This is platform leveraging! This modification should help place relevant content in a more dominant positioning on every page. We worked throughout all of her page themes on a number of other issues as well.
If you're a do-it-yourself outfit, you can find tips like this in my Blogging for SEO e-Book: 25 Steps to Success - Search Engine Optimization and Blogging.
Red Door Real Estate signed on with an annual agreement for advanced search engine optimization with DK New Media. That's where we review the page placement on her blogs each month and modify the content to increase ranking and overall traffic. This allows Paula to continue to write compelling, relevant content... but we can modify page titles and meta descriptions to optimize older content that has moderate placement.
Welcome Aboard Paula! We'll work hard to exceed your expectations!
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