Social Media Optimization

Search engine marketing has 4 distinct categories - with strategies associated with each:

1. The platform that presents your content to search engines.  Everyone will tell you that the utilization of an effective platform makes the effort to improve search engine optimization much easier.  
2. The content presented to search engines.  How keywords are researched and utilized in that content.
3. The popularity of that content, as measured through backlinks.  Keywords and content will get you categorized popularity, but backlinks are the currency of the Internet!
4. Paid search, also known as Pay-Per-Click (PPC).  An effective SEM strategy can almost always include an effective pay-per-click campaign.

Search Engine Marketing, Indianapolis, has some incredible resources for each of these strategies - and together they prove to be a power-house team for advancing companies' online presence and ability to attract inbound leads.

I'm proud to be a partner with some other companies that assist in this arena, and will soon begin executing parallel strategies with a first shared customer with Slingshot SEO and EverEffect.  Tonight, we spent several hours learning each others' approaches and discussing the exponential advantages of working together.

Most Internet Marketing Consultants fight over the pie and who can steal or get the most from one another.  This is not in the best interest of the client.  Balancing a clients' budget and effectively platform leveraging will yield the most results.



I'm looking forward to working with these folks on many, many engagements!  And it was an incredible surprise to find DK New Media listed on the new home page of Slingshot SEO!