Social Media Optimization

Every business application has strengths, that, when aligned with business results will propel that business forward.  When I do business blog consulting, I'm very careful to listen to clients to find out what their goals and focus are.  This is key to their success... the typical business marketing agency doesn't listen - they just push companies in the direction the internet marketing consultant wants them to go.  This is a recipe for disaster.

So where does a corporate blogging application like Compendium Blogware fit?

• If you're a business or individual looking to acquire leads online, the platform is awesome.
• If you're a business with minimal resources, are willing to blog every day, and have a product or service that will generate tens of thousands of dollars per acquisition, having a business like DK New Media behind you is perfect on a platform like Compendium.
• If you're an enterprise business with more than a dozen bloggers, there is no other platform on the market that will enable your business blogging strategy.
• When your enterprise marketing strategy is so advanced that integration services online are leveraged throughout everything you do, Compendium has a fantastic API and integration model that can incorporate virtually any opportunity.

When would I not recommend Compendium?

• When your company has the internal IT and search engine optimization expertise.  I mean expertise, though, not some guy that reads an SEO blog.  They know how to improve search engine optimization and have proven their expertise.
• When your company isn't willing to invest in publishing content daily... either through external blogging resources like interns, content writers, or ghost bloggers.  If you can't make this program a priority, don't do it.
• When you don't see a $10k+ investment worthwhile with a program that will generate a positive return on investment over the long-term, with coaching assistance and continuous improvement.

As an agency partner with Compendium Blogware, I am one of a few Indianapolis SEO firms prepared to leverage blogging and SEO and integrate it with your other online marketing efforts.  I don't want your business if it's not right for my company - so I'd only encourage you to call if you fit in any of the recommended items and none of the unrecommended items.

If you'd like to chat more on whether or not this is a strategy for your firm, please give me a call at 317.456.2564.